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Sector
Beauty & cosmetics
Role
Branding
Art direction
Shooting
Packaging
Edition
Video
Client
Aptar
BRIEF
Aptar is an American group specializing in the supply of packaging and formulation solutions mainly for leading brands in the perfumery and cosmetics sector. The Group plays a key role in the development and differentiation of beauty and skincare products worldwide.
PROBLEM
Leverage the brand’s codes to create a communication that respect its identity, while remaining sufficiently neutral to enable partner brands to easily project themselves onto the offered products regardless of the global market.
Solution
Development of a coherent communication identity across various media, both printed and digital, incorporating a universal design that can be adapted to the needs of different partner brands.
VINC hairdresser
VINC is a hair salon located in the heart of Rome that uses Instagram to grow its local and international clientele. The salon showcases its expertise in beauty and hairstyling aimed at the general public, while highlighting its collaborations on film and advertising sets, both in Italy and internationally.
